CFAO Motors Kenya has announced a sponsorship of Ksh30 million that will go towards the planning of the four-day WRC Safari Rally 2024 event that will be staged in Naivasha during the Easter weekend.
This marks the fourth consecutive time that CFAO Motors Kenya is participating in the global motorsport showpiece which has seen its Toyota Gazoo Racing Team record major wins in the past editions.
Speaking during the cheque handover ceremony, CFAO Motors Kenya managing director Arvinder Reel said that they are delighted to once again be part of the exciting global motorsports event which will be used as a platform to further entrench Toyota’s value proposition underpinned by the brand’s values of Quality, Durability and Reliability.
“This year’s WRC Safari Rally offers us an opportunity to consider how to create a better world, a stronger sports system, and a path towards equity and sustainability. By entrenching SDGs, we are part of a global initiative that considers how social inclusion, poverty, the environment, education, and other key areas are connected and influence the lives of current and future sports participants,” Reel said.
In this regard, CFAO Motors Kenya will be showcasing its Mild Hybrid Electric Vehicle (MHEV) hilux pickup and the GR Hilux as the official route openers. Throughout the rally, there will be a display of the RAV 4 Hybrid and the Corolla Cross Hybrid.
Additionally, CFAO Motors Kenya will be entrenching the Toyota brand’s core value proposition of Quality, Durability, and Reliability (QDR). This is in line with its commitment to delivering high-quality vehicles that can withstand the most demanding challenges is exemplified by our GR team, which has secured multiple victories in the Safari Rally. These models represent the pinnacle of performance and innovation, embodying the spirit of Gazoo Racing.
At the same time, CFAO Motors Kenya has unveiled two-time African Athletics Champion, Ferdinand Omanyala as its Brand Ambassador. His local and global achievements will be instrumental in showcasing Kenya’s talent and support for young people to fully harness their potential.
As part of its role as a responsible corporate citizen, CFAO Motors Kenya in collaboration with the Toyota Gazoo Racing Team will be launching a nationwide road safety campaign for school-going children. The exercise will involve the distribution of 10,000 glowing wristbands to primary schools to create awareness of road safety in communities.
This year’s WRC Safari Rally has attracted over 50 foreign and local drivers including the defending the winning Toyota Gazoo racing team comprising Kalle Rovanperä, Elfyn Evans and Takamoto Katsuta.
