betPawa injects KES 6.7m into Kenyan football development, equips 25 teams
At least 575 football players drawn from 25 teams across Kenya are set to benefit from a KES 6.7 million sports development initiative by...
Nike opens flagship store in Nairobi underscoring the brand’s commitment to East Africa
In a defining moment for Kenya’s sporting and retail landscape, global powerhouse Nike has officially unveiled its first-ever flagship store in Nairobi — a...
Inaugural iGaming AFRIKA Summit 2026 successfully concludes in Nairobi
The inaugural iGaming AFRIKA Summit 2026, East and Central Africa's most significant convergence of gaming operators, regulators, technology innovators, and investors, successful closed on...
Why Basketball Africa League is emerging as the continent’s biggest sporting and cultural event
As the on-court action reached fever pitch, the sidelines of the Kalahari Conference underscored that the Basketball Africa League is far more than just...
Africa Sports Unified launches African Sports Deals Tracker to improve market visibility and decision-making
Africa Sports Unified (ASU), the world’s leading pan-African sports business hub, has launched the African Sports Deals Tracker, a new data intelligence product designed...
