Juventus Football Club has been named the winner of the prestigious World Football Summit (WFS) Award for Most Impactful Branding Initiative, presented by Summa Branding.
This honor recognizes exceptional creativity and influence in branding within the football industry.
Juventus earned the accolade for its innovative Juventus Creator Lab initiative, which has redefined fan engagement through cutting-edge storytelling and content creation.
The Juventus Creator Lab, inspired by an LA-style content house or gaming studio, allows for the rapid production of diverse media, including documentaries, short-form videos, live streaming, and podcasts.
By partnering with global influencers, the project has significantly expanded Juventus’ reach, enhancing its connection with fans worldwide.
Jan Alessie, Co-Founder of World Football Summit, praised Juventus’ creative strategy, stating, “The Juventus Creator Lab effectively raises content as a new key pillar in the sports business model, thanks to its ability to reach, connect, and engage different segments worldwide.”
Juventus succeeds last year’s winners, Fortuna Düsseldorf, who were recognized for their “Fortuna for All” campaign. Reflecting on the achievement, Mike Armstrong, CMO of Juventus Football Club, expressed his gratitude: “We’re honored to receive this recognition and thank the World Football Summit and judges for the consideration. The Juventus Creator Lab was built with fans at the core of the idea and continues to deliver for us across all areas of the business. We’re just getting started!”
The award will be formally presented during the WFS Awards ceremony in Sevilla on September 18, as part of WFS Europe, an event that gathers over 2,000 football industry professionals and leaders. Attendees will hear from influential speakers such as Italian football legend Giorgio Chiellini and LaLiga President Javier Tebas.
Supported by key partners including Turkish Airlines and The Football Business Academy, WFS Europe continues to be a premier platform for football industry professionals to share insights and shape the future of the sport.
This recognition of Juventus’ Creator Lab highlights the growing importance of innovative branding strategies in football, as clubs seek new ways to engage fans and build global connections in a digital age.
