Finsco Africa Limited, a consultancy firm providing high-quality financial and investment advisory, management consulting and capacity-building services, has partnered with Nondies Legends Limited to sponsor Legends Rugby Cup.
The firm recognizes the significant potential that sports hold in shaping Kenya’s economy and the lives of its youth. Through this strategic partnership, Finsco aims to connect athletes with financial solutions that will help secure their futures beyond their sporting careers.
Finsco Africa Limited, a company deeply rooted in real estate consultancy and known for its commitment to providing tailored housing solutions to many Kenyans, is now extending its influence into the sports industry.
A strategic shift into sports
This marks Finsco Africa’s first foray into the sports industry, as the company aims to leverage its expertise in financial advisory to benefit Kenya’s sportsmen and women. The partnership with Nondies Legends Limited aligns with Finsco’s mission of building strong relationships between athletes and trusted financial partners.
Finsco Africa sees sports as a growing industry with untapped potential, and through collaborations like this, it aims to raise awareness of the economic impact that sports can have on Kenya’s youth and the nation at large.
“We are excited to be part of the Rugby Legends Cup this year. Our involvement in sports sponsorship is in line with our broader strategy of merging brands and creating meaningful partnerships. At Finsco Africa, we believe that sports provide a unique platform to inspire youth while also creating investment opportunities. Through our financial and advisory services, we hope to empower athletes to make sound financial decisions, ensuring that they secure their future long after their playing days are over.” stated John Mwaura, managing director of Finsco Africa Limited.
The role of investment in sports
Finsco Africa’s entry into the sports industry could not have come at a more crucial time. Sports investment in Kenya has grown steadily, but its full economic potential remains unrealized.
Increased collaboration between the public and private sectors is crucial for unlocking this potential, as it will generate employment opportunities, improve infrastructure, and enhance Kenya’s reputation as a global sports destination.
By sponsoring the Legends Rugby Cup, Finsco Africa aims to raise awareness of the importance of financial literacy and investment in sports.
The company will be on the ground during the event to engage with players and fans, providing valuable insights on how to secure financial stability both during and after their athletic careers.
Rugby Legends Cup overview
The Rugby Legends Cup brings together former and current rugby players in a thrilling day of sportsmanship and celebration of Kenya’s rugby heritage. The tournament will feature an array of legends who have made a significant contribution to the sport, alongside rising stars who are carving out their own legacies.
Fans and attendees can look forward to an action-packed day filled with intense matches, as well as opportunities to interact with some of Kenya’s rugby legends.
The event will provide an excellent platform for Finsco Africa to showcase its services and engage with the rugby fraternity on topics related to investment and financial planning.
