adidas has announced a multi-year partnership with the Mercedes F1 team.
The deal will see Adidas, as official team partner of the Mercedes-AMG PETRONAS F1 team, design and create a complete range, combining performance and style for the entire team, including drivers, mechanics and engineers
According to a statement, the collaboration represents a significant moment in adidas’ history as it enters the pinnacle of motorsport: Formula 1.
“Built on a shared commitment to performance and excellence, the partnership leverages adidas’ 75 years of experience working with athletes at the top of their game to support the Mercedes-AMG PETRONAS F1 Team in driving success,” the statement said.
“Throughout the 2025 season and beyond, adidas and the Mercedes-AMG PETRONAS F1 Team will create a complete range of apparel, footwear and accessories for the entire team and its fanbase. The partnership will break new ground in a sport where milliseconds make the difference.”
Starting in the 2025 season, adidas will design not only George Russell’s and Italian rookie Kimi Antonelli’s race kit but also the apparel worn by the entire team.
The specially designed team kit will be built for the individual needs of each member’s role and made available to fans as well. The partnership will also include apparel, footwear and accessories created and designed specifically for supporters of the team and its drivers, which will be available from February. Several limited-edition drops are also planned throughout the year.
Reacting to the development, Adidas CEO Bjørn Gulden said: “We are very happy to be back in the world of motorsport. Interest in motorsport in general and Formula 1 in particular has been growing a lot. It is reaching new consumers and has a big influence on sport and street culture. We are extremely proud to introduce the Three Stripes into F1 as Official Team Partner of the Mercedes-AMG PETRONAS F1 Team – one of the most successful teams ever.
“Together, we share the passion for speed, innovation and performance. We will support the drivers and the team to push the limits on the track. Off the track we will bring a fresh perspective to the sport by introducing exciting lifestyle product and extending the reach to a new generation of fans. We look forward to supporting Mercedes-AMG PETRONAS F1 and to win together.”
Mercedes-AMG PETRONAS F1 Team co-owner, CEO and team principal Toto Wolff said: “Our partnership with adidas is a clear statement of intent as we begin to write our next chapter as a team. adidas is an iconic brand, one that shares our dedication not only to peak performance but to style and sophistication too. This announcement therefore represents a groundbreaking collaboration that will redefine what team and fanwear means in our sport. We are excited to break this new ground and work with adidas as we collectively strive to fight for world championships.”
Richard Sanders, Chief Commercial Officer of the Mercedes-AMG PETRONAS F1 Team, added: “Performance is at the heart of everything we do. The core of our relationship with adidas is rooted in that belief. They are an iconic brand that has achieved record-breaking success in so many other sports. To bring them into F1 as part of our team is therefore not only a great honour, but also incredibly exciting. We look forward to working with them on reinventing what teamwear means to chase every millisecond of performance on and off the track.
“Our shared value of innovation will also be focused on bringing a refreshed energy to our wider fanwear ranges. F1 is riding a cultural wave at present, and we will build on this to provide apparel, footwear, and accessories that appeal to our loyal fanbase whilst engaging new audiences that continue to discover our sport and our team.”
The adidas x Mercedes-AMG PETRONAS F1 Team apparel range will be unveiled next month, as all eyes turn towards the 2025 Formula 1 season and will be available to purchase from adidas.com/motorsports, mercedesamgf1.com, and a worldwide range of adidas wholesale accounts.
Previously, Puma and Tommy Hilfiger had shared the rights, with the former making the racewear and the latter the team kit.
Adidas has a rich history in F1, sponsoring both the Footwork and Larousse teams in the 1990s. In 2023, the company emerged as a possible title sponsor for Red Bull’s second team, then known as AlphaTauri.
At the same time, Alpine announced on Tuesday announced a switch to Castore, joining McLaren and Red Bull in the British brand’s stable.
Since the Renault Group rebranded its F1 team to Alpine in 2021, the Anglo-French outfit has changed its team kit supplier twice.
In 2021, French brand Le Coq Sportif provided Alpine’s team wear, but from 2022 to 2024, Italian sportswear brand Kappa became the exclusive supplier.
