The International Olympic Committee (IOC) has unveiled a partnership with global technology giant TCL, solidifying the company as a Worldwide Olympic and Paralympic Partner through to 2032.
This strategic alliance will see TCL play a pivotal role in enhancing the Olympic and Paralympic experience through innovative audiovisual and home appliance solutions.
As part of this partnership, TCL will supply cutting-edge digital displays for Olympic venues and household appliances for the Olympic Village, ensuring top-tier experiences for both fans and athletes.
The collaboration also extends to innovative marketing campaigns designed to bring the magic of the Olympic Games to billions of fans worldwide.
Furthermore, TCL will contribute to the IOC’s Olympic AI Agenda, supporting digital enhancements for both in-venue and home audiences.
A key aspect of this initiative is the “Athlete Moments” program, which allows athletes to connect with loved ones immediately after competing.
The agreement ensures that revenue generated from the partnership will be redistributed by the IOC to support sports organizations globally.
This includes financial backing for National Olympic Committees, Olympic Games organizing committees, and Youth Olympic Games development initiatives through 2032.
At the official announcement in Beijing’s iconic “Water Cube” (Beijing 2008) / “Ice Cube” (Beijing 2022), IOC President Thomas Bach expressed enthusiasm about the partnership.
“The IOC is excited to announce its new partnership with TCL, a world leader in the television and household goods industries. TCL has a long history of supporting sport around the world, and is now taking its ambition to inspire greatness to new heights, as the Olympic Games are the greatest, most inspirational global sporting stage”, said IOC president Thomas Bach.
“We are honoured to become a Worldwide Olympic and Paralympic Partner. As a leading global technology brand, TCL has always striven to ‘Inspire Greatness’, which aligns with the Olympic spirit. The Olympic Games inspire billions of people around the world, and through this partnership TCL’s diverse innovations will empower the Olympic Games and deliver exceptional experiences to a global audience. TCL will continue to fulfil its corporate social responsibility, support the Olympic sustainable development goals, and create a better future”, said founder and chairman of TCL Li Dongsheng.
TCL has supported sports around the world for decades through multiple partnerships. At the Olympic and Paralympic, TCL will enable new visual and lifestyle experiences by providing a range of intelligent innovations, including smart displays, air conditioners, refrigerators, washing machines, door locks, audio systems, projectors and TCL RayNeo smart glasses.
Founded in 1981, TCL is committed to “Building a Sustainable and Connected Future with Advanced Technology”, dedicated to empowering a smart, healthy lifestyle by enabling next-generation intelligent experiences. With 46 R&D centres and 38 manufacturing bases around the world, TCL operates in over 160 countries and regions, cementing its position as a globally competitive technology brand.
“TCL is a global leader in its industry and is one of the world’s fastest growing brands. The TOP Programme continues to offer the world’s leading brands and marketers an unparalleled marketing platform built on the global reach and values of the Olympic Games. Testament to this is today’s announcement, as we bring TCL to the family of TOP Partners”, stated chair of the IOC Revenues and Commercial Partnerships Commission, Jiří Kejval.
