Betika has announced that it has renewed its sponsorship deal with Football Kenya Federation (FKF) Premier League giants AFC Leopards.
The three-year partnership will see the club receive a record-breaking KES231 million ($1.7m), a significant boost from the KES195 million package signed in 2022, reaffirming the igaming company’s commitment to Kenyan football.
Under the new agreement, the Leopards, popularly known as Ingwe, will benefit from KES65 million plus KES7 million in bonuses in year one, KES70 million plus KES 7 million in year two, and KES75 million plus KES7 million in year three.
“We are proud to continue this journey with AFC Leopards, a club that shares our vision of nurturing homegrown talent and building communities,” Betika Group CEO Mutua Mutava said during the announcement of the deal.
“This sponsorship is more than just funding; it’s about creating hope, structure, and opportunity for the next generation of footballers. Football is a lifeline for thousands of young Kenyans who dream of making it to the big leagues, and through this renewed partnership, we are reinforcing our belief in the power of sport to transform lives.”
Newly elected AFC Leopards chairman, Boniface Ambani, welcomed the extension, saying: “This renewed support could not have come at a better time as we prepare for the new season. We are deeply grateful to Betika for their continued faith in our club, especially at a time when Kenyan football urgently needs structured investment.
“Many teams across the country are brimming with talent but often lack the resources to thrive. Sustainable partnerships like this one are not just about supporting the top tier; they are about building a pipeline of stars from the village pitch to the national stadium. We hope this sets the pace for more stakeholders to step up and support the game at every level.”
The sponsorship comes at a crucial time, with the 2025-26 FKF Premier League season kicking off on September 20, 2025. Ingwe will kick off their campaign against Sofapaka.
