World Football Summit returns to Madrid on October 15–16, gathering the global football industry at La Nave for two days of insights, innovation, and impact. From AI and ownership models to media disruption, competition formats, and global expansion, WFS Madrid will address the transformations of football’s business.
Top speakers already confirmed include Grace Ahrens (Women in Soccer), Fernando Carro (Bayer 04 Leverkusen), Chris Davis (New Balance), Lise Klaveness (Norwegian FA), Nadine Kessler (UEFA), Rafael Louzán (RFEF), Zakariya Alanwah (Aramco), and Stephen Pagliuca (Atalanta B.C.) — reflecting the diversity and depth of today’s global game.
This edition also introduces new features like the Employability Area (powered by FutbolJobs) to connect clubs and companies with emerging talent, and the return of the WFS StartCup, with 100+ startup applications received.
At the heart of WFS lies the ambition to drive business while promoting a football industry that is inclusive, diverse, and sustainable. Flagship initiatives like the Female Leaders Gathering return to support this mission and spotlight the people building a more equitable sport.
The week will also feature the WFS Awards at Teatro Eslava, where names like Nasser Al-Khelaïfi, Juventus, and Allianz Arena will be recognized for their leadership and innovation.
Get ready. Madrid is where football meets the future.
Tickets are available here.
Confirmed Speakers for WFS Madrid
From powerhouse executives to innovators shaping the region’s football future, these speakers represent the ambition, talent, and influence driving the game across Europe.
They include:
Beatriz Álvarez, Liga F
Chris Davis, New Balance
Nadine Kessler, UEFA
Audra Shallal, Eban Sports
Tom McCann, Arsenal Football Club
Zakariya Alanwah, Aramco
Ignacio Solana, RFEF
Bex Smith, Crux Football
Matías Patanian, River Plate
Júlia Bartel Holgado, Atlético de Madrid
Paulo Futre, StepOut
Andre Amaral, Liga Portugal
Frans Hammer, Danish Olympic Commitee
Check the full list of speakers here.
