Tendai ‘The Beast’ Mtawarira, a pillar of the South Africa national rugby union team and a key force in the historic 2019 Rugby World Cup victory, has signed on as a Monster Energy ambassador, uniting championship pedigree with a global brand built on relentless intensity.
From dominating front rows with the Sharks to lifting the Webb Ellis Cup, Mtawarira’s career has been defined by power, resilience and an uncompromising mindset.
Rugby World Cup winner. 117-Test Springbok. Scrum destroyer. Cultural icon
“I’m excited to officially announce that I have joined the Monster Energy family. Throughout my career, I’ve always believed in bringing intensity, resilience, and purpose to everything I do, values that have shaped my journey from humble beginnings to winning the Rugby World Cup,” Mtawarira said.
“Partnering with Monster Energy feels natural because the brand represents boldness, high performance, and a mindset that refuses to settle for average.
“This partnership is about more than just energy. It’s about ambition, pushing limits, and inspiring the next generation to believe that no dream is too big. Whether on the rugby field, in business, or in the community, I’ve always aimed to unleash the Beast within — and Monster embodies that same spirit.”
This is more than an endorsement. It’s a statement. The Beast is back and he’s powered by Monster Energy.
About Monster Energy
Based in Corona, California, Monster Energy is the leading marketer of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, eSports or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes, gamers and musicians represent. More than a drink, it’s the way of life lived by athletes, bands, believers, and fans.
The Beast… in his own words:
See more about Monster Energy including all of its drinks at www.monsterenergy.com.
