From 10-13 April 2026, LALIGA will celebrate the first Retro Matchday in its history, an unprecedented initiative in professional European football in which 38 LALIGA EA SPORTS and LALIGA HYPERMOTION clubs will take the field wearing new kits inspired by iconic designs from their past. Referees will also participate, wearing a special design through the RFEF’s Referees Technical Committee (CTA).
LALIGA Retro Matchday is conceived as a tangible expression of “A Living Legacy”, transforming club history into an experience that is felt, celebrated, and worn on the field of play. These historic jerseys, reinterpreted for today’s competition, serve as a bridge between generations, connecting the origins of fan culture with the way football is experienced today. The initiative unites football and fashion directly on the pitch, positioning LALIGA as the only one of Europe’s five major leagues to deliver a coordinated activation of this kind.
During LALIGA EA SPORTS Matchday 31 and LALIGA HYPERMOTION Matchday 35, 38 LALIGA clubs will join the initiative by wearing retro kits inspired by iconic designs from their history.
The collection that never goes out of style
LALIGA Retro Matchday will bring life to “the collection that never goes out of style,” a concept that turns club history into a contemporary trend. The participating kits will be unveiled on Thursday, March 19, at MBFWMadrid, bringing the legacy of Spanish football to one of the creative industry’s leading international showcases. This natural connection between football and fashion transcends the field of play, placing club identity at the centre of cultural conversation.
Jaime Blanco, Director of LALIGA’s Club Office, said: “The Retro Matchday is a unique opportunity to honour the history of our clubs and the symbols that have shaped generations of fans. It allows us to bring the past into the present while continuing to build experiences and strengthen the legacy that emotionally connects with supporters. Presenting this collection during Spain’s leading fashion week is the perfect platform to project that identity beyond the field and position football at the heart of the cultural and creative conversation.”
A 360º experience beyond the pitch
LALIGA’s Retro Matchday will extend beyond kits and matches, becoming a cross-cutting initiative involving clubs, talent, legends, sponsors, and key stakeholders within the LALIGA ecosystem. Among them is LEGENDS, The Home of Football, a unique space that preserves the history of global football and which will play a central role in the project in the months ahead.
The broadcast experience will incorporate retro-style graphics with a dedicated visual identity that brings this narrative into television and digital environments. Additional physical and digital activations will amplify the reach of the matchday before and after it takes place. In the coming weeks, official kit designs from participating clubs will also be revealed. This global rollout reinforces the coherence of the initiative and transforms LALIGA’s Retro Matchday into a shared celebration of football’s past and present.
The initiative is part of the broader campaign “42 Legacies, 42 Ways of Winning,” which highlights how passion for a club is passed down, inherited, and transformed over time. Through this themed matchday, LALIGA reaffirms its commitment to preserving club identity while continuing to build experiences that celebrate the past without losing sight of the future.
About LALIGA
LALIGA is the largest football ecosystem in the world. It is a private sports association composed of the 20 public limited sports companies (SADs) and clubs of LALIGA EA SPORTS and the 22 of LALIGA HYPERMOTION, and is responsible for organising professional football competitions in Spain. LALIGA has over 268 million followers globally across social networks, on 16 platforms and in 20 different languages. With its headquarters in Madrid (Spain) it has the most extensive international network of any sports property and is present in 35 countries through 8 offices. The organisation carries out its social work through its foundation FUNDACIÓN LALIGA and was the world’s first professional football league to establish a league for intellectually challenged footballers: LALIGA GENUINE Moeve.
