MultiChoice Africa, a Canal+ Group company, has unveiled the Aluta Footah Campaign, an ambitious fan-driven initiative aimed at uniting and energising Kenyan football enthusiasts ahead of the highly anticipated 2026 FIFA World Cup set for June 11 to July 19 across the USA, Mexico, and Canada.
Launched in Nairobi, the campaign seeks to redefine the football viewing experience by blending affordable subscription packages, immersive football content, interactive fan experiences, and nationwide engagement activities across the DStv and GOtv platforms.
The initiative is expected to bring supporters closer to the global showpiece while celebrating the passion and culture that football inspires among African fans.
Rooted in the passion, resilience and shared identity of Kenyan football fans, Aluta Footah positions MultiChoice as the home of football by delivering a viewing experience that is both premium and locally relevant.
Under the campaign, DStv customers will have access to all 104 matches with special hardware offers. The DStv Zapper decoder will now retail at KES 599, down from KES 999. New customers can also enjoy great savings on installation accessories, with the DStv Dish Kit now going for KES 1200 (previously KES 1,500) and installation fees going for KES 1000 (previously Kes 1500).
“The FIFA World Cup is a defining global moment, and we want every fan to feel part of it,” said Nzola Miranda, CEO, MultiChoice Kenya, “Through SuperSport, we continue to invest in world-class sports broadcasting, ensuring fans across Africa enjoy premium football coverage and an exceptional viewing experience.”
The campaign rollout will feature a mix of localized storytelling, consumer promotions, and interactive fan experiences designed to bring viewers closer to the action, both on and off the screen. This aligns with MultiChoice’s broader strategy to deliver flexible viewing options, including live broadcasts, streaming, and catch-up services.
“Aluta Footah captures the energy and determination that define African football fandom,” said Mr. Miranda,
“Across our country, we will bring the game closer to home through campaigns that resonate with local audiences, and in Kenya, Aluta Footah reflects that commitment. By leveraging our platforms, partnerships and storytelling capabilities, we are ensuring a seamless and engaging football experience for fans wherever they are.”
As Africa’s home of football, SuperSport will once again deliver comprehensive coverage of the tournament, including all 104 matches live, expert analysis, and dedicated programming tailored to African audiences.
Locally, the campaign speaks directly to the Kenyan fan’s love for the game, ensuring that access, affordability and cultural relevance remain at the forefront.
“Aluta Footah is a celebration of the Kenyan fan for their passion, their resilience, and their love for the game,” added Mr. Miranda. “Our goal is to ensure that every customer can experience the excitement of the World Cup in a way that is accessible, engaging and uniquely tailored to them.”
With kickoff fast approaching, MultiChoice Kenya is positioning DStv and GOtv as the ultimate football destination, focused on driving deeper engagement and delivering a seamless viewing experience at scale.
The campaign builds on the success of previous campaigns like Tumefungulia Value proposition, reinforcing MultiChoice’s commitment to making world-class football content more accessible to a wider audience.
