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SPORT XTRA

Africell expands multi-year collaboration with NBA Africa

The brand collaboration between Africell, Africa’s only US-owned mobile network operator, and NBA Africa in Angola has taken a leap forward with the widening...

Inside Africa’s $12bn sports market

Africa’s sports economy is no longer just about talent exports. The sector is growing into a robust industry attracting record investment from global brands,...

TECNO and AFCON partner to upgrade football pitches in Africa

TECNO has officially broken ground on a landmark 100-pitch renovation project aimed at transforming community football spaces across Africa. The initiative kicked off at...

World Sports Photography Awards 2026 now open for entries

World Sports Photography Awards 2026, the world’s leading celebration of sports photography, is now open for entries. It has also announced Canon as the...

How AI and cross-sector integration is reshaping investment in sport

Industry leaders at last month's Future Investment Forum in Xiamen identified artificial intelligence (AI) and cross-sector integration as the key forces transforming the sports...

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