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Why World Athletics Ultimate Championship is set to shake-up sport with record prize fund and fan-first format

ATHLETICS SportsAfrica -
Athletics is getting a shake-up. The World Athletics Ultimate Championship promises to fuse sport, spectacle, and serious money – with a record-breaking $10 million...

Kenyan athletes Kipyegon, Chebet, Odira and Wanyonyi qualify for $10m World Athletics Ultimate Championship

ATHLETICS SportsAfrica -
Kenyan athletes Faith Kipyegon, Beatrice Chebet, Lilian Odira and Emmanuel Wanyonyi have all qualified for the inaugural World Athletics Ultimate Championship 2026 as wild...

Usain Bolt announced as the ‘Ultimate Legend’ for World Athletics Ultimate Championship

ATHLETICS SportsAfrica -
Jamaican sprint superstar Usain Bolt has been announced as the ‘Ultimate Legend’, as excitement continues to build ahead of the first edition of the...

Mondo Duplantis unveiled as inaugural Ultimate Star of World Athletics Ultimate Championship

ATHLETICS SportsAfrica -
World pole vault record-holder Mondo Duplantis has been announced as the inaugural Ultimate Star, with just over one year to go to the first...

World Athletics Ultimate Championship brand revealed – WATCH

ATHLETICS SportsAfrica -
The visual identity and brand strategy for the ground-breaking World Athletics Ultimate Championship has been revealed, with just over one year to go until...
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