NBA registers increased viewership and engagement in Africa during 2023-24 season


NBA Africa has announced that the 2023-24 regular season delivered increased television viewership in Africa as well as increased engagement across the league’s localised social media accounts on the continent. Highlights include:

Live game viewership

The more than 140 live game telecasts in Africa generated a 41% year-over-year increase in average viewership and nearly 6 million total watch hours.

NBA Africa social media

NBA Africa’s localized social media accounts generated nearly 90 million video views.
The NBA Africa YouTube channel generated a more than 230% year-over-year increase in video views, driven by the NBA All-Star Africa Takeover influencer campaign that generated more than 2 million video views.

The number of followers of NBA Africa’s localised social media accounts increased by 20% year-over-year.

Globally, Victor Wembanyama (San Antonio Spurs; France; ties to Democratic Republic of the Congo) and two-time NBA Most Valuable Player Giannis Antetokounmpo (Milwaukee Bucks; Greece; ties to Nigeria) were among the 10 most-viewed players globally on NBA social media this season, with 1.3 billion and 558 million views, respectively.


Driven by the opening of NBA Stores in Cape Town and Durban, in addition to the NBA Store in Johannesburg, jersey sales in South Africa increased by nearly 150% year-over-year.

Digital platforms

NBA Africa’s first original docu-series Born & Bred, which tells the stories of five current and former NBA Academy Africa student-athletes from Angola, Egypt, Nigeria, Senegal and South Sudan, has generated more than 20,000 video views on the NBA App.

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