Spanish top club football division LALIGA held an exclusive audiovisual innovation and networking event in Nairobi recently.
The event that took place at the ParkInn Hotel located in Nairobi’s Westlands suburb on 3 May was organised to explore the latest trends in the audiovisual world and establish strategic connections in the industry.
The event ran from 10am to 2pm, with a coffee and networking break at the end. Among the main guests were representatives of Mpesa Foundation Academy, Mission89, Football Foundation for Africa (FFA), Inter Base League (IBL), as well as Kenya’s media outlets specialising in the audiovisual sector.
The event’s content included topics such as audiovisual innovation, formation of strategic partnerships, and fan engagement in the audiovisual ecosystem. Social programmes of the LALIGA Foundation were also presented, highlighting their impact on the community.
The event provided an invaluable platform for the exchange of ideas, the establishment of business contacts, and the development of opportunities in Kenya’s growing audiovisual market.
About LALIGA
LALIGA is the largest football ecosystem in the world. It is a private sports association, made up of 20 football clubs/SADs in LALIGA EA SPORTS and 22 in LALIGA HYPERMOTION, and is responsible for the organization of professional and national football competitions.
It has over 200 million followers on social networks globally, across 16 platforms and in 20 different languages and has the most extensive international network of any sports property, through which it is present in 41 countries and 11 offices, with headquarters in Madrid (Spain).
The association is socially active through its Foundation and is the first professional football league in the world with a competition for players with intellectual disabilities: LALIGA GENUINE.
