Safaricom has announced a sponsorship of KES5 million for the 2025 Magical Kenya Open tournament, set to take place from Thursday, February 20th to Sunday, February 23, 2025 at the Muthaiga Golf Club in Nairobi.
As the official technology partner, Safaricom will provide high internet connectivity
through the provision of a Cell on Wheels (COW) on ground to support live broadcasting, 4G enabled scoring devices, and airtime to ensure streamlined communication throughout the globally recognised event.
“As we mark 25 years of transforming lives, we continue to be at the forefront when it comes to supporting sports in Kenya,” Safaricom CEO Peter Ndegwa said.
“For over a decade now, we have supported this event, demonstrating our commitment to supporting talent and growing golf in Kenya. We are excited to showcase our superior 4G and 5G connectivity to Kenyans and the world at the Magical Kenya Open 2025 and wish all our Kenyan players all the best.”
The four-day tournament will feature 150 participants, including 19 Kenyans (13 professionals, four amateurs, and two juniors). Among the key Kenyan players are Njoroge Kibugu, Balala Adel, Njoroge Samuel, Lejirma John, Daniel Nduva, David Wakhu, Michael Karanga, Shashwat Harish, Greg Snow, Njogu Simon, Edwin Mudanyi, Dismas Indiza, William Odek, Riz Charania, and many others.
“Safaricom, as one of the largest telecommunications companies in East Africa, has been integral in supporting the growth of sports, including golf,” Magical Kenya Open commercial director Ronald Kibaara said.
“We are immensely grateful for their unwavering support and long-standing partnership over the years. Safaricom’s commitment to the development of sports has truly made a significant impact on our community. Safaricom’s sponsorship will go a long way in ensuring we have a successful and Magical Kenya Open event. We believe that Safaricom’s continued support will also help nurture and grow the sport of golf.”
This year’s tournament, which is part of the DP World Tour, boasts an impressive prize purse of $2.5 million, making it a fiercely competitive event in the golfing calendar. Safaricom continues to support sports as a key passion point in its mission to transform lives.
