betPawa, Africa’s leading sports betting platform, has partnered with the Football Kenya Federation (FKF) to unveil the Locker Room Bonus initiative for the FKF Women’s Cup, a groundbreaking sponsorship designed to empower female players and technical staff through performance-based rewards.
This programme will provide immediate financial incentives to winning teams, reinforcing betPawa’s commitment to advancing excellence in Kenyan football.
Through this initiative, betPawa has committed a total Locker Room Bonus payout of KES4.3 million over the course of the FKF Women’s Cup season. This amount will be distributed among 23 players and 3 technical staff members per team, rewarding them for each match-day win with direct mobile payments.
Speaking during the launch, FKF president Hussein Mohammed said: “This collaboration with betPawa is a game-changer for the FKF Women’s Cup. The Locker Room Bonus initiative provides financial relief to female players while raising the tournament’s profile by rewarding exceptional performances.”
This ensures that every victory has a tangible reward, driving motivation, professionalism, and long-term investment in the women’s game.
“At betPawa, we believe in investing in talent and development across Africa. The Locker Room Bonus is more than sponsorship, it’s a commitment to rewarding women in sport and giving football the visibility it deserves. We’re proud to drive this transformative change alongside FKF.” Said Raquel Puig, Head of CSR & Sports Development, betPawa.
The FKF Women’s Cup is a cornerstone of Kenya’s football calendar, offering a critical platform for identifying, nurturing, and showcasing female football talent. It serves as a feeder system to the national team and a stepping stone to professional leagues across Africa and beyond.
betPawa, meanwhile, is a mobile iGaming brand designed for emerging markets. It operates in 17 African countries, including: Kenya, Uganda, Tanzania, Rwanda, Zambia, Ghana, Nigeria, Cameroon, Benin, Chad, DRC, Malawi, Zimbabwe, Congo Brazzaville, Mozambique, Burkina Faso, and Liberia.
Having entered the Kenyan market over five years ago, betPawa has continued to invest in local sporting talent and development. Its mission is to “make betting friendly” by offering:
- 24-hour customer support
- User-friendly platforms
- The lowest minimum stakes
- Guaranteed and instant payouts
