The success of Hansi Flick’s team in the most recent Spanish Super Cup provided the final push, and on Monday, January 12, 2026, FC Barcelona became the first sports club in the world to surpass 25 million subscribers on YouTube.
In doing so, Barça has once again demonstrated its ability to connect with millions of fans around the globe and has cemented its position as a benchmark in digital content creation. Growth on the world’s leading video platform has increased year after year, driven by a strategy adapted to new platform trends and evolving patterns of content consumption.
During 2025, Barça’s channel recorded a 60% increase in new subscriptions compared to the previous year, consolidating YouTube as one of its key digital assets. The strong focus on YouTube Shorts, with 70% more uploads than in 2024, has helped expand the brand’s reach and connect with new audiences. In parallel, Barça has adapted its content to YouTube’s language, both in short-form and long-form formats, developing digital content that responds to new ways of consuming audiovisual material.
In addition, this growth has been further strengthened by the launch of YouTube Membership, a key initiative aimed at building a high-quality community by offering exclusive benefits and content. Fans from all over the world can become part of this community and enjoy the full range of benefits available at each membership level.
A comprehensive digital strategy
Reaching 25 million subscriptions is not an isolated goal, but rather the result of a comprehensive digital strategy that combines growth, innovation in formats and community building, and which consolidates FC Barcelona as a global leader in digital innovation. From the club (and in particular from the Identity Area, which encompasses everything related to the Barça brand and leads the overall strategy across the various digital platforms) work is carried out on a daily basis to ensure that content is increasingly focused on strengthening the blaugrana brand internationally, conveying Catalan identity to the world and the unique values that define FC Barcelona, always remaining true to its roots.
On 17 January 2025, FC Barcelona had already made history by reaching 20 million subscribers on YouTube. A few months later, it climbed the rankings to take the lead in the sports sector and now, with this new milestone, has extended that advantage even further. Leading sports accounts such as FIFA (24.5 million), the NBA (23.8 million) and Real Madrid (19 million) trail Barça on YouTube in terms of subscriber numbers on their respective channels.
