AFCON 2025 registers most commercial success – sees over 90% surge in revenues
The TotalEnergies CAF Africa Cup of Nations Morocco 2025 (AFCON 2025) is now undoubtedly the most successful commercial story in the history of African...
FIFA World Cup 2026: 10 million visitors expected in US this summer – here are 11 cities set to host global football fans
As many as 10 million visitors will head to 11 US cities this summer, helping to turn the FIFA World Cup 2026 into the...
AFCON 2025: Mohamed Salah and adidas team up in storytelling masterstroke connecting millions of fans
During AFCON 2025, Mohamed Salah and adidas connected with Egyptian football fans by focusing on what matters most in the moment: culture, emotion and...
Call for submissions: The FIBA Foundation Propose a Project programme
The FIBA Foundation is inviting submissions for its Propose a Project platform, to contribute to programmes that are aligned with its vision and mission.
Launched...
AFCON 2025: TECNO brings ELLA AI Coach to Kenyan fans – making football smarter and life easier
As Africa’s biggest football tournament unfolds in Morocco, TECNO, the Official Global Partner of the Africa Cup of Nations (AFCON) 2025 and 2027 and...
