AFCON 2025: Mohamed Salah and adidas team up in storytelling masterstroke connecting millions of fans
During AFCON 2025, Mohamed Salah and adidas connected with Egyptian football fans by focusing on what matters most in the moment: culture, emotion and...
Call for submissions: The FIBA Foundation Propose a Project programme
The FIBA Foundation is inviting submissions for its Propose a Project platform, to contribute to programmes that are aligned with its vision and mission.
Launched...
AFCON 2025: TECNO brings ELLA AI Coach to Kenyan fans – making football smarter and life easier
As Africa’s biggest football tournament unfolds in Morocco, TECNO, the Official Global Partner of the Africa Cup of Nations (AFCON) 2025 and 2027 and...
FIFA World Cup 2026: United States gets ready to host ‘biggest tournament in history’
When the United States hosted the FIFA Men’s World Cup in 1994, the soccer tournament set attendance records that lasted 30 years. That will...
TECNO and CAF launch Future Star of Africa youth sponsorship initiative
TECNO, the official gobal partner of the Total Energies CAF Africa Cup of Nations (AFCON) Morocco 2025, has unveiled a major evolution of its...
