How the NBA Africa built a sports economy and what football can learn from it
Between 15 and 20% of the world’s professional footballers have African origins. The continent exports more than 6,000 players a year. Less than 1%...
Heineken to host UEFA Champions League final match viewing events across Kenya on 30 May
Beer brand Heineken, through Kenya Wine Agencies Limited (KWAL), will host football fans in Kenya for the UEFA Champions League final match viewing parties...
Springbok lock RG Snyman joins Monster Energy as official rugby ambassador
Monster Energy has announced that Springbok lock RG Snyman has joined the Monster Energy family as its official rugby ambassador.
Known across world rugby as...
Basketball Africa League and Qatar Foundation announce multiyear social impact collaboration
The Basketball Africa League (BAL) and Qatar Foundation, a not-for-profit organization that supports human and social development through programmes focused on education, research and...
MultiChoice unveils Everything Can Wait campaign ahead of 2026 FIFA World Cup
MultiChoice, a Canal+ Group company, has today launched the Everything Can Wait Campaign, a fan-centric initiative designed to rally Kenyan football lovers ahead of...
