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SPORT XTRA

Nike opens flagship store in Nairobi underscoring the brand’s commitment to East Africa

In a defining moment for Kenya’s sporting and retail landscape, global powerhouse Nike has officially unveiled its first-ever flagship store in Nairobi — a...

Inaugural iGaming AFRIKA Summit 2026 successfully concludes in Nairobi

The inaugural iGaming AFRIKA Summit 2026, East and Central Africa's most significant convergence of gaming operators, regulators, technology innovators, and investors, successful closed on...

Why Basketball Africa League is emerging as the continent’s biggest sporting and cultural event

As the on-court action reached fever pitch, the sidelines of the Kalahari Conference underscored that the Basketball Africa League is far more than just...

Africa Sports Unified launches African Sports Deals Tracker to improve market visibility and decision-making

Africa Sports Unified (ASU), the world’s leading pan-African sports business hub, has launched the African Sports Deals Tracker, a new data intelligence product designed...

World Football Summit Awards introduce Best Content Creator category, presented by TikTok – apply now

The World Football Summit Awards (WFS Awards) have introduced a new category titled The WFS Award for Best Content Creator, presented by TikTok. The award...

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