The Basketball Africa League (BAL) and African Export-Import Bank (Afreximbank) have announced a collaboration that the two organisations working together on the implementation of capacity building initiatives as well as investment promotion activities for the advancement of sports and related industries in Africa
The news was made public on November 14 during a ceremonial signing event in conjunction with the third Intra-African Trade Fair (IATF) in Cairo, Egypt.
Afreximbank will help promote BAL Advance, a new programme that aims to support the holistic development of BAL players and teams based on their specific needs, goals, projects and interests.
The programme will offer players professional development opportunities within the broader sports industry, including in event management, broadcasting, analytics, technology, and more.
