Football Kenya Federation has today unveiled the Kenya Broadcasting Corporation (KBC) as its official FKF Premier League free-to-air (FTA) broadcast partner.
Under this seven-year partnership, FKF is set to receive Sh191 million for the first season, with an increment of Sh15 million for the subsequent seasons.
KBC, on its part, shall air a total of 68 matches, two every match week, on its TV and radio platforms.
“This partnership will go a long way in making Kenyan football more accessible for viewership to every household. This exposure will not only increase the commercial value of the league but shall also aid in our long-term vision of making the FKF Premier League self-sustainable,” said FKF president Nick Mwendwa said.
“The Ministry of Sports has been very supportive of the Federation’s football development programs at the national level and for this, we say asante sana,” Mwendwa added.
KBC, the Kenya national broadcaster, will begin airing the FKF Premier League matches from matchday 13 this weekend.