CAF secures media rights deal with New World TV for Sub-Saharan territories


The Confédération Africaine de Football (“CAF”) has finalized a groundbreaking Media Rights Agreement with Pan-African broadcaster New World TV for CAF’s Free to Air and Pay-TV English and Local Languages Media Rights in Sub-Saharan territories covering CAF Competitions and Events from 2023 to 2025.

Numerous global broadcasters and agencies participated in a highly competitive tender process for CAF Media Rights, ultimately leading to the selection of New World TV.

Having previously secured major sporting rights, including the pay-TV rights for the FIFA World Cup 2022 in Qatar across Sub-Saharan Africa, New World TV emerged as the recipient of the Media Rights Agreement between CAF and itself. This agreement encompasses the rights to the upcoming TotalEnergies CAF Africa Cup of Nations (“AFCON”) Côte d’Ivoire 2023, offering an exciting opportunity for African football to expand its reach to new audiences within Africa and globally through a forward-thinking Pan-African broadcaster.

CAF President Dr. Patrice Motsepe expressed, “The Media Rights Agreement with New World TV is the largest investment by a Pan-African broadcaster in CAF’s history. We are extremely proud to collaborate with such a globally competitive and innovative broadcasting company that has swiftly adapted to the changing demands and viewing patterns of the modern football audience. New World TV is also introducing novel ways of consuming video content through its robust partnerships with various mobile operators and television networks.”

Mr. Nimonka Kolani, Managing Director of New World TV Group, stated, “New World TV places special emphasis on ensuring that all Africans can access their competitions at an affordable price. We are thrilled that CAF trusts us, and this opportunity to be the gatekeeper of their rights will enable us to strengthen our relationship with the public through these unique moments of events organized by CAF, whose attractiveness is becoming increasingly significant.”

This new agreement with New World TV is poised to result in a substantial investment by CAF in TV products and increased financial support for Football Development in Africa.

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