In preparation for the upcoming TotalEnergies CAF Africa Cup of Nations Cote d’Ivoire 2023, the Confédération Africaine de Football (CAF) met with a few of the top 29 African Free-to-Air (FTA) Broadcasters in Lomé, Togo.
In an effort to create a conducive atmosphere that allows PayTV broadcasters to flourish as well, CAF reaffirmed its commitment to providing African football content to free-to-air broadcasters.
The current holders of the FTA media rights in Sub-Saharan Africa as well as the PayTV rights in English and local languages, New World TV, served as the workshop’s host for two days. New World TV is also CAF’s broadcast partner.
IMG commercializes the remaining global territories, while CANAL+ holds the PayTV French rights in Sub-Saharan Africa and beIN Sport holds the rights in the MENA region.
Luxolo September, the CAF TV Head detailed CAF’s television strategies for the 2023 TotalEnergies CAF Africa Cup of Nations in Cote d’Ivoire, which include expanding access and content for broadcasters throughout the tournament.
New innovations being introduced by CAF TV will improve the product. In an effort to guarantee that African broadcasters receive high-quality build-up content, CAF this week launched a promotion for all rights holders.
In Africa, TV and radio continue to be the primary means of consuming sports content, with football accounting for more than 60% of the market.
With over 600 million viewers worldwide, the TotalEnergies CAF Africa Cup of Nations is the biggest event ever held in Africa.
On January 13, 2024, the TotalEnergies CAF Africa Cup of Nations Cote d’Ivoire 2023 will begin.
The biggest event in Africa will be accessible to millions of people in Africa and around the world thanks to the tireless efforts of CAF and its TV Rights Agencies.